A complete digital transformation for a heritage
Indian fine-dining brand — logo redesign, website
overhaul, social media strategy, and local SEO
campaign. Results: 3.2× website traffic, +184%
Instagram engagement, and #1 Google ranking in
90 days.
Concept Project — created for portfolio purposes.
The Spice Route is a fictional brand.
The Challenge
The Spice Route was a beloved fine-dining restaurant
with 30+ years of history — but their digital presence
was completely outdated.
Key problems:
- No visibility on Google for "fine dining" searches
- Outdated logo with no brand guidelines
- Instagram had only 280 followers with no strategy
- Website was from 2016 — non-mobile-friendly with
8+ second load times and no online reservation system
- Bounce rate was over 85%
The Solution
Yavrix delivered a complete 4-part digital transformation
over 8 weeks:
1. Brand Identity — New logo, color palette (saffron,
gold, charcoal), and full brand guidelines
2. Website Redesign — Mobile-first Next.js website with
integrated reservation system, menu showcase, and
sub-1.5 second load times
3. Social Media Strategy — 3 content pillars: Dish
Stories, Behind the Kitchen, and Heritage Moments —
with consistent dark-warm visual identity
4. Local SEO Campaign — Google Business Profile
optimization, schema markup, keyword targeting,
and content strategy